My Ladies in Rome know a magical place where, when the sun blazes at sunset and touches the horizon, a Gong sounds and everything turns pink. It’s the Singita Miracle Beach, perfect for a special evening with friends. Born 16 years ago from a futuristic idea by Marco Falsarella, Luca Iacopone and Claudia Serafini, today Singita represents a new model of seaside tourism where attention to the well-being of the client and to the environment are a priority.
I met Claudia Serafina at Fregene’s Singita one Tuesday, which is an evening dedicated to Italian music. Claudia is an extraordinary woman, whose strength has been to believe in a dream since she was a child: to open a seaside establishment. “When you have a dream you have to chase it with the ingenuity of a child. You have to believe it and dare!” Claudia, a graduate in Economics and Commerce, started working in Tourism at an early age, an extraordinary experience that taught her how important human relationships are: “I will never stop smiling and making people feel good. This is my priority!”
And making people feel good while respecting the environment is also the priority of Singita, which was among the first beach resorts in Italy to separate waste and obtain the Plastic Free certificate from the Ministry of the Environment. Everything at Singita is aimed at making people aware of how to protect the environment, from food to Km0, to theme nights. And then there are the blackboards with the sentence of the day, because for Claudia and her staff: “Our motivational phrases try to make people understand that feeling good about themselves, with others and with nature is important!”
Claudia loves Rome and tells me that every time she comes back from a trip she gets excited when she comes home because its beauty is unique in the world. Claudia is the mother of three children and has found the perfect balance between work and family and that’s why she feels very lucky. And when I ask her what a Roman woman is like she answers me with a beautiful smile: “She is sure of herself, wants to emerge, knows how to cook and knows how to create her spaces!”
The sun has touched the horizon, the gong has rung and the magic of Singita has begun!